Pre-Loved With Care
We’re excited to reveal our latest collaboration – Pre-Loved With Care by AEG. In partnership with AEG and slow fashion campaigner VENETIA LA MANNA we’ve curated a collection of 30 timeless fashion pieces to update your wardrobe this winter. Not only are they all pre-owned, cutting out the use of the thousands of litres of water that’s required to make a brand-new garment, but they’ve also been washed with care in an AEG 9000 series washing machine and are ready to be posted to their new home.
If we all buy pre-loved clothing instead of brand new and take better care of our clothes, we can extend their lifecycle and help change fashion's throwaway culture, reducing our carbon, waste and water footprints.
CARING FOR YOUR ENVIRONMENT WILL NEVER GO OUT OF FASHION.