Who we are

One Scoop Store was founded in 2017 by Holly Watkins. With 15 years experience working in the fashion industry, Holly decided it was time to spread the word about secondhand clothing, and so began the One Scoop instagram.

The following quickly grew, with pieces selling out in minutes, and in Summer 2018 the web store launched to offer a wider range of affordable pre-loved clothing.

A physical store in East London followed in November 2019, which was included in British Vogue’s list of The Best Vintage Shops in London in 2020. In October 2020, One Scoop Store joined forces with British powerhouse Selfridges, with a month long pop up space as part of the department store’s Project Earth campaign.

Having bought and sold pre loved pieces since her school days (it all started with a 20p sheepskin coat in 1995!) Holly has really seen attitudes change, and believes more than ever that secondhand is the most sustainable, and the most enjoyable, way to shop.